Broad grocery and beverage catalog
Hundreds of grocery products alongside beer, wine, and spirits needed a category structure that stays easy to browse.
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Case Study
Instagopher
Magento 2 eCommerce development for a grocery and liquor delivery service in Nassau and Paradise Island, Bahamas, focused on fast category browsing, scheduled delivery windows, age-verified liquor sales, and a checkout built for visitors ordering ahead of their stay.
Client Overview
How Instagopher's Magento 2 storefront supports grocery and liquor delivery for visitors across Nassau and Paradise Island.
Instagopher is an online grocery and liquor delivery service in the Bahamas, delivering to hotels, resorts, vacation rentals, Airbnb properties, timeshares, and marinas across Nassau and Paradise Island. The catalog spans produce, snacks, bakery, dairy, pantry staples, butchery, frozen items, baby care, household supplies, and a full beverage range from water and soft drinks to beer, wine, and spirits.
Most customers are visitors planning ahead of their stay. They need to find familiar products quickly, build a complete order in one session, and pick a delivery time that matches their arrival, often before they have a room number.
The Magento 2 engagement therefore centred on clear grocery and beverage navigation, fast product search, account-based ordering, compliant liquor sales, and a checkout shaped around scheduled delivery windows, flat delivery pricing, and minimum order rules.
Business Challenge
The Magento 2 storefront needed to make ordering a full vacation grocery shop quick, predictable, and easy to schedule.
Delivery timing for visitors
Customers order ahead of arrival, so delivery dates, one-hour windows, and order cut-offs had to be clear at checkout.
Liquor sales compliance
Alcohol categories needed age verification without adding friction to grocery shopping.
Hotel, rental, and marina delivery details
Orders had to capture accommodation details even when guests did not yet have a room number.
Goals
The goals that shaped the Instagopher Magento 2 work from discovery through release.
Simplify product discovery
Help shoppers move from groceries or beverages into the right category and product quickly.
Make delivery scheduling clear
Let customers choose a delivery date and one-hour window that fits their travel plans.
Support compliant liquor sales
Add age verification for alcohol while keeping grocery browsing smooth.
Communicate delivery terms upfront
Surface the flat delivery fee, minimum order, refrigerated delivery, and service area clearly.
Improve mobile usability
Keep navigation, search, cart, and checkout easy to use on phones while travelling.
Solution Delivered
How the Magento 2 storefront was shaped around fast discovery, scheduled delivery, and a smoother checkout.
01
The project started with a review of how visitors plan and place grocery orders before a trip, where browsing slows down, and what information they need before committing to a delivery time. That meant looking closely at category structure, search, product listings, account creation, and the steps from cart to confirmed delivery.
02
From there, the Magento 2 storefront was organised around two clear entry points, groceries and beverages, with focused subcategories, layered category filters, and fast keyword search so shoppers can build a complete order in one session.
03
The delivery also focused on scheduling and trust. Checkout was shaped around choosing a delivery date and one-hour window, accommodation details that work without a room number, and clear messaging on the flat delivery fee, minimum order, and advance-order cut-off. Age verification was added for liquor categories.
04
The result is a storefront that supports seasonal visitor demand, catalog growth, and future optimization work while keeping the flexibility expected from Magento 2.
Discovery-led information architecture
Organised grocery and beverage ranges into clear category paths with fast search.
Delivery-first checkout
Built the purchase flow around delivery dates, one-hour windows, and accommodation details.
Growth-ready Magento 2 execution
Kept the storefront flexible for new categories, offers, and continued UX optimization.
Features / Modules / Systems Built
Core Magento 2 capabilities refined for grocery discovery, delivery scheduling, and checkout confidence.
Grocery and beverage mega-menu
Structured produce, pantry, dairy, butchery, frozen, household, beer, wine, and spirits into clear browsing paths.
Instant product search
Helped shoppers find specific brands and items quickly with keyword search suggestions.
Layered category navigation
Let customers narrow large categories by subcategory with product counts.
Delivery date and window selection
Supported choosing a delivery date and one-hour window during checkout.
Age verification for liquor
Added date-of-birth verification for alcohol categories.
Account-based ordering
Let customers save delivery preferences, reorder, and track past orders.
Delivery terms and service-area messaging
Surfaced the flat delivery fee, minimum order, refrigerated delivery, and supported locations.
Mobile-responsive storefront UX
Kept menus, search, cart, and checkout usable on smaller screens.
Tech Stack
The Magento 2 commerce stack and delivery layers supporting Instagopher's storefront.
Results / Business Impact
The business outcomes created by the Instagopher Magento 2 commerce work.
grocery discovery
Shoppers can find and add familiar products quickly across grocery and beverage ranges.
delivery scheduling
Delivery dates and one-hour windows are chosen with confidence at checkout.
liquor sales
Age verification supports responsible alcohol ordering without slowing grocery shopping.
visitor experience
Pre-arrival ordering fits naturally into vacation planning.
Better product-finding experience
Category structure, search, and filters work together across a broad grocery and beverage catalog.
Higher customer confidence
Clear delivery terms, scheduling, and accommodation handling support confident ordering.
More effective operations
Scheduled windows and advance-order rules give the team predictable delivery planning.
Screenshots / Visuals
Selected visuals that support the project story and solution delivered.
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